- Fundamentals of digital marketing
The course is offered by google digital garage for the ones who would like to learn the basics of digital marketing. It helps you to know how to build your presence, find your audience and use digital advertising to boost sales. The major topics covered under this course are Planning an online business strategy, Social engine marketing (SEM) best practices, google ads, Advertising locally and advertising on social media.
- Digital Marketing
This course is offered by Buffer for the people who are interested in online marketing to learn on their time. It guides you to learn the Content Curation and Social Media Analytics. The main topics are getting your content seen on Facebook, Instagram marketing to boost your business, Branding and PR outreach and getting started with social media data.
- Viral Marketing and How to Craft Contagious Content.
This course is offered by Coursera created by Jonah Berger, University of Pennsylvania. It is benefitted for social media managers and marketers looking to put a “science” behind their content marketing method. It facilitates the learners to untangle the mystery of why some ideas and products become popular and why others do not. Other topics discussed here namely how social influence shapes behavior and The power of word of mouth.
- Social Media Monitoring
This course is offered by Udemy for the media marketers to show how to monitor your online audience and customers with detailed examples of monitoring in action. The major topics are explored namely keyword filtering, google-related searches, the benefits of using google alerts, identifying influencers and content curation possibilities and strategies for monitoring Facebook, Twitter and so on.
- An Introduction to Consumer Neuroscience & Neuromarketing.
The course is offered by Coursera and created by Copenhagen Business School. This course is designed for the marketers who want to get to know their audience better. It helps the learners to get an overview of the current and future uses of neuroscience in business and how to learn to adopt those strategies in social media marketing. The main key areas are the psychology behind the consumer decisions and how to tap into a consumer’s emotions using content.
let you all be updated in social media marketing by referring the above courses to enhance your ideas in the digital world.
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