Customers’ involvement with a brand often begins with curiosity and is fuelled by experiences and the knowledge that they develop through subsequent interactivity with a brand. If a brand arouses curiosity, there will likely be repeat consumption, as the customer wants to maintain a connection and learn
from personal experiences. If a brand arouses curiosity, there will likely be repeat consumption, as the customer wants to maintain a connection and learn from personal experiences
Closing Thoughts On Emotional Brand
Customers have migrated from the production of services to the production of experiences and consequently, in social media, a primary experience of value is emotion. Customers are looking for brand experiences that provide elements of fantasy, and curiosity, make them feel privileged, and help to alleviate personal problems.
Curiosity creates learning and environment
curiosity is not unique to a brand, in the context of social media helps to enrich the conversation between customers and brands and is consequently a worthwhile element when the interactive nature of consumption is taken into account. It creates opportunities for repeat consumption.
Engagement through fantasy
Fantasy has the dual role of offering a form of escapism and aspirations. The visualization and personalization of a desired reality, particularly to travel and fashion industries, creates emotional ties between brands and customers.
Customers express their interest in personalized conversations that make them feel privileged and recognized by a brand. In the context of social media, customers expect brands to be responsive, conversational, and attentive. Customers want their brand related activities to be noticeable and appreciated by a brand. Brand affiliation is like a portal for knowledge, emotions, and privilege.
All these ideas would provide you with ready hand services to attract customers emotionally by promoting through social media.
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